Tuesday 28 June 2016
Sunday 26 June 2016
Thursday 23 June 2016
Focus Group Research
Focus groups are a great method to conduct primary research about
a certain topic. The survey method involves the respondents from the target
market a chance to express their views about the questions asked or the overall
chosen topic. The individuals that are involved in the focus group are given
the opportunity to freely talk about and discuss their ideas, views and
opinions towards the object of the survey.
An advantage of a focus group is that it is effective for positive
feedback as respondents can answer and build upon each other’s responses which
will improve the richness of data being gathered as all their feedback is in
large amounts of detail through a formal conversation. However, focus groups only
represent the opinions of small groups, rather than the whole target population
as you can’t really have a focus group with thousands of people.
I have decided to conduct my own focus group to ensure I gain a
better understanding about my target market’s views and opinions on horror film
and trailers. As the facilitator I must make sure I can handle any type of
situation that may arise from the focus group interaction. I will do this by
making sure they stay on track with what they’re saying and don’t fall into
massive tangents about irrelevant topics. Stated below are the 4 questions I
will be asking my focus group.
What’s your favourite
horror film/trailer?
I have decided to ask this question so I can then expand my
research into reviewing the films or trailers they have recommended, making
sure I analyse each trailer, picking out certain similarities between all the
favourite horrors.
What kind of music would
you like accompany a trailer?
This is an important question to ask as I will be using a certain
type of audio in my trailer, whether this is a little instrumental tune or
popular song I must make sure I get the music right.
Do you like trailers that
give away lots of information?
This is another vital question to ask as I need to understand how
much information to give away in my trailer as I don’t want to ruin the whole
film by sharing the complete narrative in 2 or 3 minutes.
Does age rating affect your
choice of film?
I have decided to include this question in my focus group as I am
curious about people’s opinions on horrors that are rated a low rating (15) and
whether they would go and watch the film or not because of this factor.
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Question 3 - What have you learned from your audience feedback? from lukerobs_
